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Saturday
Nov302013

Social Enterprise and The Evolution of Business Consciousness

There are many perspectives on what is a Social Enterprise. At its purest definition, Social Enterprises are those organizations that are impact first with a focus on meaning making that generates a sustaining cash flow. In this way, moneymaking is secondary to the impact of the organization’s mission. The purpose of its moneymaking endeavors is to sustain the organization’s operations and ensure the ongoing delivery of its mission to achieve its desired impact. Yet, Social Enterprises are more complex than this and I would suggest exist along a continuum that mirrors the path of human conscious evolution.

In addition to the definition above, there are two other places of note along the continuum of Social Enterprise. The first is the entry point where a business organization adopts an outward facing mission and institutes core values that are demonstrated in action. The outward facing mission has its focus on the customer experience through delivery of the organization’s product or service rather than on profit goals or growth objectives. Further, it is not enough for these businesses to have a set of core values; those entering the continuum of Social Enterprise have demonstrated them in the actions of their leaders and across the organization.

The second point of note on the continuum is where the business organization gains awareness of the greater eco-system in which it operates. This triple bottom-line perspective considers people and planet as well as profits for a broad consideration of its social, economic and environmental impact. In this way, the business organization is mindful of and demonstrates responsibility to all its stakeholders. From here, the final point on the continuum is the purest definition shared earlier.

Interestingly, this mirrors the path we take as humans toward greater awareness and higher consciousness from connection with our values and a sense of purpose to greater awareness of our environment and those we share this experience with to a sincere desire to be of service, giving back in some way and making a positive impact that leaves this earth and its inhabitants a bit better than we found them.

Just as it is with our individual transformation, taking that first step into alignment with its values and identification with a greater sense of purpose begins a process for the business organization that I believe quite naturally and organically continues to evolve along this continuum of Social Enterprise as a better future is created through business.

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